Perceptions of behaviour efficacy, not perceptions of threat, are drivers of COVID-19 protective behaviour in Germany | Humanities and Social Sciences Communications
Chemistry Teachers' Self-Efficacy Perception Scale for Teaching in Chemistry Laboratories | Journal of Chemical Education
Frontiers | The Impact of Online Reviews on Consumers' Purchasing Decisions: Evidence From an Eye-Tracking Study
What is Evidence-Based HR? Examples, Benefits, and Process - AIHR
4 P's of Marketing - Overview, Marketing Mix, Extensions
Guide to Advertising Technology - Columbia Journalism Review
Sustainability | Free Full-Text | The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size
Halo effect - The Decision Lab
Addressing Workforce Diversity — A Quality-Improvement Framework | NEJM
Pricing power in an inflation: What's the solution?
Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%
Confidence controls perceptual evidence accumulation | Nature Communications
Informatics | Free Full-Text | Factors Influencing the Use of Digital Marketing by Small and Medium-Sized Enterprises during COVID-19
Google Ad Rank and How to Improve it | Jellyfish Training UK
Administrative Sciences | Free Full-Text | Holistic View of Intuition and Analysis in Leadership Decision-Making and Problem-Solving
What is the Value Proposition Canvas? - B2B International
Top 15 Ad Campaigns of the 21st Century - Advertising Age
Magazine Advertising Effectiveness Versus Perception | Magazines At Retail
Frontiers | The Impact of Incentives on Job Performance, Business Cycle, and Population Health in Emerging Economies
Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping | PLOS ONE
Modern marketing dilemmas: What role does brand play in the consumer decision journey?
